PESTLE Analysis of aSports Club - 2001 Words

It is important to recognise the main features that affect a business in view of the macro and micro-environmental factors. Technological change, change in economic climate, natural occurrences and such-like are matters that concern the macro-environment of a business. These external, uncontrollable, influences can and will impact hugely on the success or failure of a business. One of the tools that are applicable in considering these factors is PESTLE. Political; Environmental; Social; Technological; Legal and Economic considerations will need to be engaged in order to prepare the business for macro-environmental influences. For this reason, PESTLE will be the most appropriate tool to use to identify and outline the main†¦show more content†¦Also perhaps advances of mobile phone applications and ease of Internet access. Examples of late sports equipment includes the use of shot clock’s and electronic point’s boards. This new technology will make the game more precise, fair and therefore will increase the quality of it for everyone involved. The advances in mobile phone applications (apps) and internet access means that potential customers will find it easier to note game dates/times etc. as well as find travelling to the stadium less effort with the use of mobile phone satnavs and maps. The easier customers find it to access the business in any form (virtually and physically), is likely to impact on the business in a positive way. Legal Legal factors that may impact on the business would mainly include insurance/health and safety and also the use of drugs during games (by players.) The business must be careful to keep within the laws and regulations that are in place. Closely following guild-lines on insurance and health and safety regulations in order to prevent legal action or any unnecessary monetary loss (through compensation etc.) Drugging/Doping must also be closely monitored in order to ensure that the games played by their players and within their stadium is kept clean and within proper legal conduct. However, according to (Mintel 2013,) doping isn’t likely to be a problem. ‘’However, young athletes were found to be less likely to use